If You Love It, Someone Else Will Too

Jana Olenio, SUP Yo Adventures

A woman performs a handstand on a stand-up paddleboard at sunset.

My recent obsession with water sports and adventure tours (preferably at the same time) continues with today’s guest, Jana Olenio.

Jana is the wizard who spent the last decade growing SUP Yo Adventures from a handful of women doing yoga on a weird floating thing most people around here had ever seen before, to a four-season adventure excursion operator and 10-location SUP yoga mobile studio… oh, with a lovely six-bedroom retreat center at their disposal in the White Mountains.

And did I mention she also has a completely unrelated full-time job?

I’ve been following SUP Yo Adventures for a long time, so get ready for some fangirling. And I'm even more into her now that I’ve had a chance to meet her, even if virtually over zoom - Jana’s “why” is so powerful, and she gets so much joy and fulfillment from bringing people together around common interests, I know you’ll be into her too.

Jana’s entire business is built around doing things that make her feel good, then finding some of the other people whom she can help feel good in the same way. Just because you don’t see something being done, doesn’t mean there aren’t other people out there who’ll want to do it with you. Put it out there, be authentic, and you will attract the right people.

A simple idea, although a little complicated in the execution, now that she’s juggling five million good things! But so inspiring. It always comes back to her 'why'. . And I’m so excited to see where she’s taking everyone next.

A female hiker looks out over the White Mountains in autumn.

Check out all of the upcoming SUP Yo Adventures and classes at SUPYoAdventures.com, on Facebook, and Instagram. Whether your jam is ziplining in the tropics, or sip-lining some local brews after a paddle, there’s something for you.

Links from my chat with Jana:

A group of women SUP yoga teachers stand on a dock on the Boston waterfront.
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